Monday, March 26, 2018

Trade-offs, perfectionism, and self-promotion


Recently, someone posted to my facebook page that they had bought a copy of my dissertation book. I am thrilled whenever anyone buys it, it goes without saying. I worked hard on that book and getting some positive return on my efforts feels good—just hearing that someone likes the idea is nice, for that matter. But there’s also a certain tinge of fear—what if someone doesn’t like it? I worked hard on it, but it’s not perfect. And ironically, the more successful my book, the more likely it is that I will hear from people who are disappointed.

Getting negative feedback is a problem that every author faces, and it can feel very personal. The rejection of your work might not be personal (it probably isn’t, given that most of the people who reject your work don’t know you personally), but whatever their cause, such rejections are failed hopes and disappointments (even if you can find silver linings in rejection).  

Rejection of work can be particularly difficult for perfectionists. When you’re a perfectionist, and you struggle to make the compromises demanded by practical tradeoffs, it can be hard enough to stop working on something just because the work itself feels incomplete.  The feeling of incompleteness is frustrating and drives many to say “I’m going to keep working.” It’s uncomfortable to stop working on something if you can see problems with it and think you can fix those problems. The idea that you have to show the work to someone else—to someone who might reject it—adds a layer of emotional complexity: not only is it necessary to stop working on something with known imperfections, but you have to show that work to someone else, creating the opportunity for that other person to see and potentially complain about those imperfections.  That’s not easy. At least it’s not easy for a lot of people.

The perfectionist doesn’t want to turn in imperfect work. That’s fine—having high standards is great. But the problem of tradeoffs—the practical limits created by conflicting issues—means that works are always imperfect. So the perfectionist is going to submit imperfect work (or no work at all). But, it is good to remember, that all work is imperfect, so imperfect works can still be of high quality relative to other similar works.

Beyond just “submitting” a work, is the question of getting attention for that work.  Professors are supposed to read the work of their students—and they often do so in a timely fashion. But when submitting a work to a professor, you can improve the response by how it is presented: you don’t have to focus on the problems that you see. You can focus on the strengths of your work—and that can help how your work is treated. Some self-promotion is valuable even when dealing with people who have a responsibility to read your work. But, if you’ve written something, there’s a good chance that you want it to reach beyond a small group of professors. You may want to get published somewhere, and that means reaching out to people who have no responsibility to you whatsoever.  

Practically speaking, to get your work under the eyes of people—from editors and publishers to readers, you need to promote your work, even if you’re a perfectionist who sees flaws. The facts don’t speak for themselves, quite frankly. No matter the quality of your work, it’s unlikely to be recognized if you don’t promote it. That may be submitting to journals or to publishers or some other avenues. Getting into any of those venues, requires self-promotion. In some cases, it’s obviously and explicitly about promotion, not about the quality of the work itself.  Academic journals don’t worry about whether an article will sell, only whether it satisfies review criteria, but journals are the exception.  Book publishers and non-academic publications all have a clear eye towards selling a work.  If you propose a book to an academic publisher, part of the proposal will be dedicated to describing the potential market and competing titles. And part of the proposal may ask what you do to promote your work.

There are some people who are utterly confident in themselves, and such people don’t necessarily struggle to promote themselves. But for perfectionists, it can be a real problem to self-promote, because the critical, perfectionist eye does not create glowing promotions. For creating promotions, a forgiving eye is more useful and effective.

Some perfectionists can promote their work because of their vast enthusiasm for the work itself: if you’re doing excellent work on a subject that you find exciting, it’s pretty easy to promote that, even if you do see weaknesses.  But perfectionism can drain away such enthusiasm, especially if you’re focusing on problems and not on the strengths of your work.

There’s a part of me that really loves my dissertation book. I would love to say that it’s the absolute best book in its class. On a certain level, I absolutely believe it is excellent and presents ideas that don’t appear in other competing books.  But my perfectionist tendencies get hung up on the compromises and choices I made: should it have been shorter? Should it have been longer? Is it too dense? Is it too lightweight?  Should it have been for a more focused audience?  None of these questions can really be answered by any objective standard, and so my answers—my choices—are uncertain.  This makes me doubt my work, even though I would like to believe that it’s the best in its class.  

Such tradeoffs and the choices made to negotiate those tradeoffs make works seem imperfect—but if the tradeoff is ultimately unavoidable, can you let such a tradeoff stop you from finishing your work and extolling it for its virtues, even if it is imperfect? Keep an eye to the strengths of your work so that you can promote it appropriately.

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